Monday, June 13, 2011

An Interview with Super Woman—Sarah J. Bray!

Courtesy of

A couple of weeks ago, I told you I was dating my website. I am so excited about this program! The questions she asks are really changing my way of thinking about my business, where it's going, and how to get there by really making my website work for me. I can't wait to start implementing what I'm learning. 

Sarah J Bray
Well I decided that I'd love to have a chat with the creator of that program, Sarah J. Bray. I've been reading her blog for awhile and following her on Twitter. I love her writing style and what she has to say. I'm soaking up everything she has writes about web strategy and content, what better way to learn more than by interviewing her! She was kind enough to agree :) Without further ado, here's what Sarah has to say.

Interview with Sarah J. Bray

Tell us a little bit about yourself and what you do?
The easy-to-put-on-a-business-card answer -- I’m a strategic web designer. The real answer? I build and re-build businesses, using the web as my hammer of choice.

I also write a lot – can’t stop writing, actually. I write about the things that make a more meaningful web. I write about making your website love you back. I write about business and about being a better web designer and about my love affair with toast. It’s all about the toast, really.

What is your superpower?  I think it’s running your business while Mom to three little ones, one of whom is very new.
Yes! I am a mom (my daughter Charlotte is 3 months old now!), and I run a design studio...but I think a lot of moms do amazing things like that. If I had to pick something else, it would be the way that my brain doesn’t stop working on a problem until it’s solved. Some people might call that worrying; I’m trying to re-frame that and take the anxiety out of it, because it really serves me well. I don’t stop. I keep going until everyone’s getting what they need.

Tell us about your new program, Hot Dates with Your Website and how did you come up with the mind altering content?
Haha...mind-altering! I love that. It sounds very super-powerish. :) I came up with the hot dates because nobody has time to work on their websites, and that makes me sad. It’s like not taking time for yourself by not doing the things that are going to get you where you want to go.

You can change the course of your business with persistent and powerful focus. It doesn’t have to be hours and days and weeks of focus; but short periods of intense focus, doing extremely strategic things adds up. I wanted to make it fun. I wanted to build in the allure of an intense love affair and the excitement of getting rewarded for being good to your business.

And it’s working. It’s crazy-working. I’m such a practical person, and I have to see results in order to feel like my work is worth anything at all. So I’m really excited that it’s resonating with so many people.

How does it work?
Every week, your website writes you a letter (by the way, I’ve nicknamed your website “Mo”, which comes from my fondness for building and keeping momentum). In the letter, he invites you on a date to a certain location, whether that be somewhere outdoors, in your favorite thinking spot, somewhere private where you can blast some music, wherever. He also includes a few pages to add to your Date Book, which is a workbook I created for everyone to take with them on their hot dates.

In the Date Book, you’ll find the area we’re focusing on that week. Eventually, we cover every piece of your website from top to bottom, inside and out. We also cover marketing, products and services, list-building, pricing, content strategy...on and on and on. It’s a ridiculous amount of information (and something even I need a refresher on every now and then), but we cover it in 30 minutes of extremely focused time every week.

The way we keep that focus is by using a timer. Seriously, it sounds hokey, but it works. After your timer goes off, you’re allowed to be finished. You can pat yourself on the back and give your website a good smooch. You’re done.

After that, you shoot an email to a secret email address, which then automatically sends you your reward for a job well done. The rewards are sometimes goofy, sometimes delicious, but always fun.

What can subscribers expect to get out of this?
World domination! Just kidding. They can expect to learn solid web strategy and beyond that, learn how to apply it to their specific style and business. Even if people think they know everything there is to know about marketing and web strategy, have they ever taken a measuring stick and held what they’re currently doing up against that knowledge? This is like that measuring stick, but it takes you beyond measuring and into actually making your website generate more business for you. Every. Single. Week.

Will we all have superpowers by the end?
You know, everyone already has superpowers. But going on hot dates with your website every week helps you to be able to look at your business objectively -- and that’s the hardest part for any business owner. It also teaches you what works to make your website do the work for you; instead of YOU feeling like a slave to IT. Having that kind of superpower in your box of tricks is invaluable.

What is your big thing & how did you decide this was it and stick to it?
My big thing is creating meaning. When you create meaning, people are attracted to what you’re doing without you having to shove it in their faces. I don’t respond well to constantly being marketed to, but I do respond well when someone has created something brilliant that helps me experience the world in a new way. I encourage everyone to think about money, yes, but to understand that money and meaning go hand in hand.

I stick to it because I can’t help it. It’s what I do every day when I’m “done” working. It’s what I help my clients and employees do. It’s what I’ll help my kids do one day when they’re old enough to understand that not everything is play (and hopefully, I’ll be able to teach them that everything CAN be play if you let it).

What words of wisdom do you have to share with your loyal and soon to be loyal fans?
Think about what your favorite clients/customers LOVE to see, do, and share, and create something like that for every piece of your business. Then people will love to see, do, and share your stuff. Make it your business to delight people. To make them think, “Wow, I cannot get enough of that. If this person’s website/product/service were gone tomorrow, there would be a tangible hole in the world.”

And learn good marketing principles. Drink up everything you can. Marinate in the stuff. And then go create your own path.

Thanks so much, Sarah! You can read all about this new program here. I wouldn't be sharing it with you if I wasn't so excited about it! What are you waiting for! Go! Now! You only have until June 17 to join us!

Affiliate link because I really love the program!

1 comment:

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